August Horch founds Audi
After leaving his first company, engineer August Horch establishes Audi Automobilwerke in Zwickau, Saxony. The name "Audi" is the Latin translation of "Horch" — to listen.
Vorsprung durch Technik
Progress through technology
Audi AG is a German luxury automobile manufacturer headquartered in Ingolstadt, Bavaria. Part of the Volkswagen Group, Audi has shaped automotive design and engineering for over a century.
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Interlinked rings
Audi A7 Sportback · Photo by Unsplash
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Heritage
A century of
A century of
automotive evolution
The four rings unite
Audi merges with DKW, Horch, and Wanderer to form Auto Union AG. The four interlinked rings symbolize the four founding brands — a logo recognized worldwide today.
Audi name returns
Volkswagen acquires Auto Union. The launch of the Audi F103 reintroduces the Audi brand to the market, beginning its modern era.
Quattro revolution
The Audi Quattro debuts at the Geneva Motor Show, pioneering permanent all-wheel drive in production cars and dominating rally racing for years.
Electric & digital future
Audi leads the transition to electromobility with the e-tron lineup, advanced driver assistance, and a commitment to carbon-neutral production by 2050.
Lineup
Iconic model families
From compact sport sedans to fully electric SUVs — Audi's portfolio spans every segment of premium mobility.
Sedan
A Series
Compact and mid-size luxury sedans including the A3, A4, A6, and flagship A8 — blending elegance with everyday usability.
- Mild-hybrid & TFSI engines
- Virtual Cockpit
- Matrix LED headlights
SUV
Q Series
Luxury SUVs from the compact Q3 to the full-size Q8, offering quattro all-wheel drive and commanding road presence.
- Spacious interiors
- Adaptive air suspension
- Off-road & city capable
Performance
S & RS
High-performance variants engineered by quattro GmbH — the RS6 Avant and RS e-tron GT define the pinnacle of Audi speed.
- Up to 600+ hp
- Sport differential
- Track-ready dynamics
Electric
e-tron
Audi's electric vehicle family — the Q4 e-tron, Q8 e-tron, and e-tron GT represent zero-emission luxury without compromise.
- Up to 500+ km range
- 800V charging architecture
- Recycled interior materials
Gallery
Design in every detail
Sculpted lines, precision lighting, and unmistakable Audi presence — on the road and off.
Innovation
Engineering that
Engineering that
moves the world
Audi's commitment to technology goes beyond horsepower. From pioneering LED lighting to developing Level 3 autonomous driving systems, innovation is woven into every component.
quattro
Permanent all-wheel drive distributes power to all four wheels for superior traction in any condition.
Lightweight design
Aluminum Audi Space Frame and multi-material bodies reduce weight while increasing rigidity and safety.
Digital cockpit
Fully customizable virtual instrument clusters and MMI touch response systems redefine the driver interface.
PPE platform
Premium Platform Electric enables scalable EV architecture with 800-volt charging and next-gen battery tech.
Future
Driving toward
Driving toward
a sustainable tomorrow
Audi aims for net-zero carbon emissions across its entire value chain by 2050. Every new model launch accelerates the shift to electric mobility, circular manufacturing, and renewable energy at production sites in Ingolstadt, Neckarsulm, and beyond.
2027
Last new combustion engine model
2033
End of ICE production in Europe
2050
Net-zero company-wide
